Bye from us.
Hi everyone,
Just a quick blog post to let you all know that our time working as a creative team (Jess and James) is complete.
James has landed a job a the new junior digital designer in London at Sapient Nitro (formally DAD) and will be starting in the next few weeks.
Jess is still attending various work placements in London. Last week she went to Proximity London to see what life is like working as an Account Exec. She is trying to work out what role is best for her.
You can follow us both individually on Twitter at @cliffioo (James) and @jessicabramley (Jess).
Big thank you to everyone who has helped us out and for all the book crits and placements.
Jess and James.
We recently embarked on a two week placement at McCann Erickson in Birmingham. We won the placement through our university course awards (The Dave Awards). During the placement it was nice to see what a different agency life was like, as we have come to realise no two agencies are the same. We met some very nice people and learnt a lot from them in terms of idea generation. We were working on two live briefs for them and thoroughly enjoyed our time there. Also, if there is anyone going on placement there in the near future they have a great ‘Bistro’ where you can buy food for very cheap!
Enjoying a flick through some magazines and came across this ad for Davidstow Cornish Crackler Extra Mature Cheddar Cheese. Although the imagery doesn’t necessarily match what they are advertising. The copy is really great! Using words such as distinctive, flinty and texture to sell the taste as well as the phrases like “but on the Cornish coast it’s just a drop in the ocean”.
ING Vysya Bank has now introduced savings accounts for kids. Instead of using a simple poster to communicate this, they opted to put kiddie ladders at the foot of ING cash machines with leaflets carrying more information next to them. By communicating their message through an ATM ambient, more interest was generated in the children’s savings account.
As you all probably know, we visited London this week for some book crits. On day one we visited TBWA, Glue Isobar, Ogilvy and BD. Day two we visited Inferno and Proximity. We met some great people who gave us some really useful and great advice on how to improve and better our portfolio in the hope to eventually gain placements and jobs.
Coming from a Birmingham based university we found it very difficult to find contacts etc and we also know Birmingham and London agencies work in very different ways, but with the help of the likes of @AdJobWall and @YCC it worked out that we ended up with seven book crits in total. We had so many crits that we had others that wanted to see us, but we couldn’t fit them all in! So we will see them next time.
All in all it was a great experience, not only to help us out with our portfolio, but also to meet new people and network as well as having a gander around some amazing London ad agencies.
We want to thank everyone who gave us a crit and we’ll definitely be back in a month or two for another one! (with the amendments you recommended of course!
:)
(Above are a couple of photos we took sneakily)
We received this cool direct mail piece through the post yesterday from Orange. Now usually when does anyone look at their junk mail but this caught our eye. It appeared in a vinyl style sleeve and when we opened the sleeve, there was a cardboard record inside.
It reads on the front “Can you top up from phone Dad?” (the song title) and the band name is “The Kids”.
On the back it reads “kids sounding like a broken record?” “Sort them out with auto top ups and free pay as you go phone”. With details of the offer.
We think this style of direct mail will catch anyones eye even the ones who really hate junk mail, whether the offer/promotion is relevant for them or not.
Is the world of advertising really going this QR code mad.
Betfair are sponsoring a volleyball tournament this week. They have slapped QR codes on two of the volleyball stars bikini clad bottoms. When a spectator takes a picture, they will be linked straight to the Betfair website.
It begs the question whether our more traditional methods of advertising are going to get noticed in a fair few years. People are slowly waiting for the new gimmicks. Were still waiting for the year 3000 (in the Busted song), what will we be using to advertise then?
Victoria Secrets QR code billboard campaign.
We’re not too keen on QR codes slapped on random ads but this billboard for Victoria Secrets is actually pretty clever.
